Utilizing a SAS70 to Reduce

Cost of Sales and the Sales Cycle

A SAS 70 is an audit which reports on the "processing of transactions by Service Organizations". SAS70 stands for Statement of Auditing Standard # 70 from the American Institute of Certified Public Accountants (AICPA).

The purpose of a SAS70 report is to represent an independent, objective, and consistent assessment of a service provider’s internal controls as the controls pertain to services provided to one or more customers (user organizations). In general, the report is applicable when a service provider’s services represent audit risk that is material to one or more user organizations.

An important benefit of SAS70 reporting is the reduction or elimination of over-auditing. For example, a service provider’s internal controls could be relevant to the financial statements of several companies (users). The user auditors are required, under professional standards, to understand their client’s information system and the internal controls relevant to that system. So, when a company uses a third party for processing transactions which could be relevant to their financial statements, the user auditors need to take steps to understand the controls associated with the information system provided by the third party. Thus, the purpose of the SAS70 report is to enable the user auditor to understand the nature of controls at the third party. And, when appropriate, the user auditor can lower their assessment of control risk for the third party, which in turn could lower their need to test controls at the third party. Note that a SAS70 can limit operational risk as well as financial reporting risk.

More service providers are now attempting to use their SAS70 as a marketing tool, differentiating themselves from the competition. However, more and more service providers are obtaining a SAS70 because it’s becoming a market necessity, especially in regulated industries. So the value of the SAS70 as a marketing tool is diminishing.

Many service providers approach obtaining a SAS70 with the idea of “doing the minimum needed to comply”. Doing the minimum, may decrease your initial cost in achieving a SAS70, but it doesn’t necessarily decrease your overall cost of ownership.  This is because it can extend the sales cycle as potential customers are not able to translate the control objectives covered by your SAS70 to their requirements. This can also lead them to request to perform their own audit at your site, even though the SAS70 was designed to eliminate that requirement. However, by understanding what the customer needs, the SAS70 can be better positioned as a marketing tool and differentiator in the marketplace. The customers don’t always need a vendor to have a SAS70, even though that’s what they ask for. They need to know if their regulatory and fiduciary responsibilities are addressed by their service provider.

As indicated earlier in this paper, SAS70’s are typically written by auditors to be reviewed by auditors and not necessarily the decision makers during the purchasing process. This usually extends the sales cycle and increases the cost of sales since the prospects now ask the vendor a number of additional questions trying to ensure particular regulations are addressed.

Since the AICPA developed the SAS70 to be used by auditors, there is little likelihood that the format will be altered, especially since they never intended it to be used as a marketing tool. Another alternative is to have your control objectives specifically identify certain regulations that are covered. However, some CPA firms may hesitate to comment on controls addressing a particular or multiple regulations. If they are willing, they will definitely increase the amount of testing they perform which will ultimately increase their fees. However, there are some techniques that can be used to make it easier to decide if the SAS70 is compatible with a particular regulation without necessarily adding a significant cost or burden on the external auditor:

  • Perform an audit of the controls in your SAS70 and the regulations that your customers and prospects ask most about.

  • Identify which regulation(s) are addressed by each control activity.

  • Develop the ability to produce a report by regulation.

  • Give the report along with your SAS70 to your prospects.

This technique does not necessarily produce any additional liability for the CPA providing the SAS70 since they are still commenting on the strength of the controls meeting certain objectives. It will also make it easier for your prospect to line up your controls against their requirements thus reducing the decision making process and their need for additional information.

Contact Visage Solutions for this and other cost effective approaches addressing regulatory and audit problems at info@visagesolutions.com.

About Visage Solutions – www.VisageSolutions.com

Visage Solutions is a consulting company operating in the areas of regulatory compliance, risk assessment, information security, risk management and compliance processes. Utilizing our proprietary SingleVue™ and OpsAudit™ methodologies, the company focuses on assisting business entities in mitigating operational risk. Visage has provided solutions to a client base ranging from private, entrepreneurial companies to large multinationals. Our team is comprised of experienced executives, managers and consultants who can assist clients with the development, implementation and execution of their risk management and compliance strategy.

 

 


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